Every Zebra a
different stripe.
Every client a
different need.
Public Relations &
Integrated Marketing.

What We Do

We elevate what makes your brand unique. Our passion for the industries we play in drives our endless creativity and commitment to your success.

Crash Gambling: Unveiling the Thrills and Strategies

In the realm of online gambling, few games offer the same level of excitement and unpredictability as crash gambling. This guide explores the ins and outs of crash gambling, from its humble beginnings to its evolution into a mainstream phenomenon. Whether you’re a seasoned gambler or a newcomer, understanding the mechanics, strategies, and psychology behind crash gambling is essential for maximizing your chances of success.


We help developers, publishers, gaming organizations, non-profits, and award shows find their widest and most dedicated audiences.


Virtual reality, augmented reality, mixed reality, streaming platforms, Web3, and cloud tech clients love our innovative and nimble tactics.

Tabletop and Toys

Toys, puzzles, and family fun have found a stable, successful home with our creative and caring team.

Our Services

Meeting unique client needs for over 15 years has made us knowledgeable in many areas, and the list keeps growing! From public relations to product counsel, we become a partner in promoting your brand.

Public relations

Media relations

Integrated marketing

Brand development

Biz dev collaboration

Social media

Community building

Creator programming

Thought leadership

Events & speaking

Analyst relations

Mock game reviews


Events Managed


Products Launched


Media Relations


Client Partners

Exceptional results – driven by insights, inspired by your stories, fueled by our creativity.

We’ve Earned Our Stripes

No two clients are the same, and we like it that way. We can’t wait to uncover your brand’s full potential. 

Some of Our Many Client Partners…

Where the Zebra Partners team especially shines, is in two areas: Collaboration and Adaptability. They have been the best partner we could have enlisted during the past two years.


Chuck Blevins
Director of Marketing at Funko Games

Zebra’s team has an extraordinary wealth of knowledge and connections in the video game industry and has demonstrated its capacity as a high-performing, effective unit.


Maya Rogers
CEO of Tetris, Inc.

The PR communications strategy and execution by Zebra Partners has delivered increased year-over-year results against several core objectives and KPIs in delivering earned media and influencer coverage for Funko Games.


Chuck Blevins
Director of Marketing at Funko Games

About Us

Our seasoned industry insiders are passionate about becoming an extension of your team, with endless creativity and commitment to your success. How does our strategic partnership bring you closer to the media, customers, and communities you want to reach? Simple – we’ve learned from the best. Since co-founding the company in 2008, Perrin, Beth, Kelli, and now over 30 Zebras (affectionately known as “the Herd”) work from across the United States to serve their global client base.

Marketing strategist with a background in politics and journalism. Regarded as a pioneer in gaming and authority in entertainment and VR. Former VP of Marketing/Corp. Affairs for Nintendo. Referred to as the “Jedi” of her trade.

Perrin Kaplan

Principal / Founder

Global communications and PR expert. Leads strategy and media relations for entertainment and tech products and companies. Oversaw events and corporate communications at Nintendo for a decade.

Beth Llewelyn

Principal / Founder

Brand strategist that thrives on aligning brands with customer motivations. Nine years at Nintendo, focused on brand strategy, research, advertising and product PR. Began career in advertising at McCann, Ogilvy.

Kelli Horner

Principal / Founder

Veteran games industry executive with over 30 years of experience with product launches, marketing, licensing, brand development, and building amazing teams. Oversees Zebra’s day-to-day operations.

Casey Pelkey

Chief Operations Officer

Specializes in technology, interactive entertainment and family-friendly product PR efforts as well as corporate PR. Drives media and influencer relations for products that educate, entertain and inspire.

Michele Spring-Fajeau

Vice President Family & Technology

A “PR Machine” with more than 15 years driving consumer tech, video game and toy brands forward with media strategy, events and influencer efforts.

Andrea Piotraszewski

Vice President Gaming & Technology

A veritable Swiss Army knife with a diverse background in communications, education, broadcast journalism, and government affairs. Passionate about big ideas and isn’t afraid to get into the weeds to make things happen.

Alice Martinez

Vice President Emerging Technology

From Pokémon to Mortal Kombat, the original Game Boy to Xbox Series X and everything in between, Johner’s PR career spans more than 20 years in promoting games and events for nearly every console and platform.

Johner Riehl

Vice President Gaming
& Content

The Herd Spans Coast to Coast

Zebra Partners has been a vital PR partner for Tetris for over a decade, becoming a strategic partner and advocate for the Tetris brand.


Maya Rogers
CEO of Tetris, Inc.

I highly recommend Zebra for their services for any prospective client in the Games, Entertainment, Consumer Products, and Technology segments.


Chuck Blevens
Director of Marketing

Zebra’s executive team, in particular, has consistently exceeded expectations, going the extra mile to ensure our unique needs are thoroughly met. The enduring longevity of our partnership is a testament to their competence.


Maya Rogers
CEO of Tetris, Inc.


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