The Entertainment Software Rating Board (ESRB) is the non-profit, self-regulatory body that assigns ratings for video games and apps so parents can make informed choices. The ESRB rating system encompasses guidance about age-appropriateness, content, and interactive elements. As part of its self-regulatory role for the video game industry the ESRB also enforces industry-adopted advertising guidelines and helps ensure responsible web and mobile privacy practices under its Privacy Certified program. ESRB was established in 1994 by the Entertainment Software Association (ESA). Read here for FAQ. For more information, visit the ESRB website and follow on Twitter and Facebook.
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By Patricia Vance (ESRB President)
Gaming and Your Family
Executive Biography | Patricia Vance
As president of the Entertainment Software Rating Board (ESRB), Ms. Vance leads the non-profit, self-regulatory body for the video game industry in the United States, which includes the assignment of age ratings to video games and mobile apps, enforcement of marketing guidelines adopted by the video game industry and operating Privacy Certified, an FTC-sanctioned COPPA Safe Harbor privacy seal certification program. Ms. Vance is also the chairperson of the International Age Rating Coalition (IARC), a ground-breaking global rating and age classification system for digitally delivered games and apps that reflects the unique cultural differences among nations and regions.
Prior to joining the ESRB in 2002, Ms. Vance spent 18 years at Disney/ABC, with responsibility for the development of a broad range of new media and market initiatives. As Senior Vice President, General Manager of the ABC Internet Group, she oversaw the operations and strategic development of ABC-branded news and entertainment related web sites, and was also responsible for launching and/or managing several interactive entertainment and educational software publishing ventures, the direct response marketing of ABC programming and ABC’s in-flight entertainment business.
Ms. Vance holds a B.A. in International Relations/Russian from Washington University in St. Louis, is the mother of two daughters and lives in New York, NY.
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